I wrote hundreds of blog posts for this real estate investment company. This article in particular ranked #1 on Google, and also put my client in the Answer Box at the top of the search engine results page.
My client was ecstatic: “Absolutely, a very cool accomplishment. It’s a testament to the quality of your work that it has us in the No. 1 and No. 0 positions.”
The article itself is just plain useful content — but that’s the best way to rank high on Google. Anticipate the questions your customers are asking, and then serve up those answers.
Following this simple commonsense strategy is how I consistently produce high-ranking content.
In fact, this article still ranks #1, even today. (Just Google “what happens to a condemned house” and you’ll see what I mean.)