home improvement copywriting sample

Sample Website Copy – Catalog Descriptions

Note: This is a collection of catalog descriptions for various clients, including Home Depot and Black & Decker.

Black & Decker Thermal Leak Detector

Don’t wonder where that cold draft is coming from. Find out – instantly. The Black & Decker Thermal Leak Detector uses infrared sensors to zero in on your leaks with pinpoint accuracy, so you can track down every faulty seam in your home. Features easy one-handed operation and push-button convenience. Rugged and dependable, the Black & Decker Thermal Leak Detector is backed by a two-year warranty. Plus, it comes packed with a helpful 5-step guide to making your home more energy-efficient. Find out how much money you’re losing in wasted heat – and fix those leaks fast.

TheraTub: The World’s Easiest to Enter Tub

TheraTub has the lowest step-in threshold available anywhere … only two inches high. Our patented design allows you to simply step in and out of the tub without the risks associated with an ordinary tub. Easy-to-use controls. Soothing hydrotherapy jet system. Upscale design and sleek features make the TheraTub look like it was built into your home. Made in the USA and guaranteed for life.

Purely G-50 Reverse Osmosis Water Purifier

Don’t waste time and money buying bottled water. Enjoy the crisp taste of quality bottled water at a fraction of the price. Ordinary tap water picks up contaminants as it travels to your home. Your untreated water could contain heavy metals, smelly chemicals, harmful germs, and other unpleasant surprises. But with our specially-designed reverse osmosis system at your kitchen sink, you can enjoy the crisp taste of pure water for only pennies per gallon. Our powerful four-step purification system filters out sediment, viruses, bacteria, parasites and other contaminants, giving you crystal-clear, pure water right from the faucet.

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