Note: A client needed a new tagline for their surgical equipment company, which provides time-saving precision instruments to hospital emergency rooms. I interviewed the manufacturer and a major customer to determine how to best position their products in the marketplace. Below is the list of potential taglines I provided.
Instruments for Life
When Every Minute Counts
Fast. Efficient. Trusted.
Empowering Surgeons for Life
Right the First Time
Success Tools
Surgery Perfected
Designed for Today’s OR
The National Medical Advantage
Instruments for Success
Expert Orthopedic Instruments
Success Starts with National Medical
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