Note: A client needed a new tagline for their surgical equipment company, which provides time-saving precision instruments to hospital emergency rooms. I interviewed the manufacturer and a major customer to determine how to best position their products in the marketplace. Below is the list of potential taglines I provided.

Instruments for Life

When Every Minute Counts

Fast. Efficient. Trusted.

Empowering Surgeons for Life

Right the First Time

Success Tools

Surgery Perfected

Designed for Today’s OR

The National Medical Advantage

Instruments for Success

Expert Orthopedic Instruments

Success Starts with National Medical

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