sales email coywriting sample

Sample Sales Email – Subscription

Note: the client’s information has been changed for confidentiality.


How to Be a Business Leader in Italy (Even If You Don’t Speak Italian)


Dear [FirstName],

The biggest international news publications – The Wall Street Journal, Financial Times, International New York Times – don’t give you in-depth coverage of breaking news, events, and issues that impact business and investing in Italy.

That’s why I’m excited to present Italy24, the only English-language source for up-to-the-minute reporting on Italian political, economic and financial news.

Italy24: Understand Business in Italy Like Never Before

Italy24 brings you unparalleled insight into Italy, its leaders, its landscape, and its politics – insights you can use every day.

Each business morning, Italy24’s top news stories will be delivered to your inbox. And you can access breaking news anytime on all of your devices: online, and on your tablet or phone.

Italy24 is the only digital English-language newspaper providing in-depth analysis of every important facet of Italy. Created especially for professionals like you.

Know What’s Happening in Italy Today… Instead of What Happened Yesterday

Stay ahead of the competition. Uncover lucrative new markets. Explore the business landscape – and gain a useful understanding of breaking stories in Italy.

Subscribe now, and you’ll receive all of the important news of the day, including:


Equity, bond and government securities markets. Italian banks in the countdown to the European banking union.


Nascent trends in Italy’s residential and commercial real estate market – in the private sector as well as the public.


Daily analysis of government activity. Fact sheets and exclusive interviews about upcoming reforms – with a spotlight on policies targeting foreign investors.


An inside look at public finance: debt/GDP and deficit/GDP dynamics, annual budgets, EU budget compliance, current accounts, and foreign investments.


Parliamentary activity you need to know about – and the impact of upcoming regulations.


Insight on cultural and artistic life, as well as leisure, entertainment, shows, tourism, fashion, and food, covered especially for culture industry investors.

Knowledge Is Power: Understand Italy Now

Gain useful new insights through Italy24’s exclusive Lexicon service. As you read, just click on any word used in politics, business life, or financial markets, and you’ll learn its meaning instantly.

Only Italy24’s Lexicon service makes you more fluent in the jargon, the leaders, and the places that will make news tomorrow.

If You Do Business in Italy, You Need Italy24

Italy24 continues the trusted tradition of Il Sole 24 Ore, the oldest newspaper in Milan, in circulation since 1865.

As one of the leading financial dailies in Europe, and Italy’s first digital national newspaper, Il Sole 24 Ore has a time-tested tradition of quality reporting that continues in Italy24.

The Smartest Small Investment You Can Make for 2015

With your subscription to Italy24, you’ll know what decision-makers in the fields of international finance, economics, politics, consulting, culture and academia already know – what’s actually happening, real-time, in Italy today.

A subscription costs only $800 for one year, a bargain when you consider how much valuable in-depth insight is available at your fingertips, every day of the year.

We’ve arranged a very special rate for you. As a friend of [Client], you’ll pay only $720. That’s a 10% savings off the standard rate.

Risk-Free: Cancel Your Subscription at Any Time

If you decide that Italy24 does not measure up to your expectations, you may cancel this introductory arrangement at any point and receive a refund for the undelivered portion of your subscription.

But you may discover, as I believe you will, that Italy24 is an investment that pays for itself many times over.

Sincerely yours,


P.S. Hurry, this special offer expires on [Date]. To reserve your Italy24 subscription now at this special introductory rate, click here [LINK].

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