Every business needs powerful leave-behinds for their sales reps, and few things make as big an impact as a sharply-written case study.
After I found out that my client’s biggest success story was a $100 million entertainment complex in Las Vegas, I immediately interviewed the owner of the complex. To this day, the case study I wrote continues to bring in a steady supply of new business.
Why? Because it positions my client the hero of a harrowing story.