Landing Page – Personal Finance

Getting out of debt is tough enough. Knowing who to turn to — and why you should trust them — is even tougher. For this client, a debt relief provider, the first step to getting new customers is piquing their … Continue reading Landing Page – Personal Finance

Tagline Needed ASAP

An ad agency approached me one Tuesday morning with a real emergency project. Their client, a surgical instrument company (name changed for privacy), was just about to launch a new marketing initiative. But the word had just come down from … Continue reading Tagline Needed ASAP

This Blog Content Ranked #1 on Google

I wrote hundreds of blog posts for this real estate investment company. This article in particular ranked #1 on Google, and also put my client in the Answer Box at the top of the search engine results page. My client … Continue reading This Blog Content Ranked #1 on Google

Case Study: How a $100 Million Entertainment Complex Reduced Fire Safety Costs by More Than 50%

Every business needs powerful leave-behinds for their sales reps, and few things make as big an impact as a sharply-written success story. When I found out that my client’s highest-profile project was a $100 million entertainment complex in Las Vegas, … Continue reading Case Study: How a $100 Million Entertainment Complex Reduced Fire Safety Costs by More Than 50%

Case Study: How a Tour Company Is Thwarting Hackers and Saving $92,000 a Year

Adventure Photo Tours is the only Las Vegas tour company that gives visitors a glimpse of the top secret Area 51 military facility. It’s hidden deep in the Nevada desert, near one of the filming locations for the blockbuster movie Independence Day. But UFOs and aliens don’t concern the company nearly as much as the threat of their computer system crashing or being hacked… Continue reading Case Study: How a Tour Company Is Thwarting Hackers and Saving $92,000 a Year

Case Study: How a Law Firm Achieved 99.999% Site Uptime and Cut Costs by 33%

Case Study: How a Law Firm Achieved 99.999% Site Uptime and Cut Costs by 33%
For Haines & Krieger, a Las Vegas consumer protection law firm, having fast and reliable internet is mission-critical. But they weren’t getting the service they needed… Continue reading Case Study: How a Law Firm Achieved 99.999% Site Uptime and Cut Costs by 33%

Sales Flyer/One Sheet, Health/Medical

This client operates a non-profit organization that provides much-needed medical supplies to Illinois residents with disabilities. The challenge? Convincing prospects that they could switch providers without losing their benefits. Read the sample sales flyer/one sheet. Continue reading Sales Flyer/One Sheet, Health/Medical

Sample Magazine Ad – Real Estate + Animal Rescue

What If You Could Find Your Dream Home and Rescue Animals, Too?
Meet the Only REALTOR® Who Donates 5% of Profits to Help Pets Find Safe, Loving New Homes. Continue reading Sample Magazine Ad – Real Estate + Animal Rescue

Sample Direct Mail – Lumpy Mailer

This lumpy envelope contained a Magic 8 Ball printed with the client’s logo. The letter began: “Luckily, there’s a better way to tell the future. With ChoicePoint solutions, you can know what your shoppers want before they do…” Continue reading Sample Direct Mail – Lumpy Mailer

Sample Website Copy – Algorithmic Trading

Profit from the knowledge of thousands of algorithmic trading experts. Find groundbreaking new automated strategies to hedge your risks, diversify your investments, and enhance your trading productivity. Continue reading Sample Website Copy – Algorithmic Trading

Copywriting Sample – Universal Studios Orlando

Launch from zero to 40 mph in just two seconds, and experience the same force as a jet fighter taking off from an aircraft carrier. Continue reading Copywriting Sample – Universal Studios Orlando

Sample Direct Mail – Technology Sales Letter

ChildSafe mobile devices empower your caseworkers to work smarter, giving children the protection they need most. Continue reading Sample Direct Mail – Technology Sales Letter