tagline copywriter

Tagline Needed ASAP

An ad agency approached me one Tuesday morning with a real emergency project. Their client, a surgical instrument company (name changed for privacy), was just about to launch a new marketing initiative. But the word had just come down from … Continue reading Tagline Needed ASAP

Case Study: How a Tour Company Is Thwarting Hackers and Saving $92,000 a Year

Adventure Photo Tours is the only Las Vegas tour company that gives visitors a glimpse of the top secret Area 51 military facility. It’s hidden deep in the Nevada desert, near one of the filming locations for the blockbuster movie Independence Day. But UFOs and aliens don’t concern the company nearly as much as the threat of their computer system crashing or being hacked… Continue reading Case Study: How a Tour Company Is Thwarting Hackers and Saving $92,000 a Year